This course covers
the principles of effective speech communication such as pronunciation,
articulation, enunciation, intonation and vocal flexibility. It also includes theories, mechanics and
techniques of speech composition and delivery with emphasis on practical
speaking experiences and awareness of audience psychology that are useful in
Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes (CMO 20 s 2013).Purposive Communication is a three-unit course that develops student’s communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly. The knowledge, skills and insights that students gain from this course may be used in their academic endeavors, their chosen disciplines, and their future careers as they compose as they produce and relevant, oral, written, audio-visual and/or web-based output for various purposes.