BSAB 4 First Semester

This three-unit course, offered during the first semester with two hours of lecture and three hours of laboratory per week, introduces students to the fundamental concepts, principles, methods, and procedures of conducting research in agribusiness management. It covers the systematic research process, including identifying and formulating research problems, reviewing relevant literature, developing theoretical and conceptual frameworks, selecting appropriate research designs and sampling techniques, developing research instruments, collecting and analyzing quantitative and qualitative data, and interpreting and presenting research findings. Emphasis is placed on the application of appropriate research methodologies, ethical research practices, critical thinking, and academic writing standards in developing well-structured agribusiness research proposals and reports. The laboratory component provides hands-on experience in applying research methods, conducting literature reviews, developing research instruments, preparing data collection plans, performing basic data analysis, and writing research proposals. Through integrated lectures, laboratory exercises, and research-based activities, students develop the knowledge and practical skills necessary to investigate issues and challenges across the agribusiness value chain, formulate research-based solutions, and generate meaningful insights that support informed decision-making, business competitiveness, and sustainable agribusiness development.