Tourism Marketing will primarily concentrate on tourism marketing applications which include preparation of strategic tourism marketing plan, up-to-date market researches, and other applicable tourism marketing theories that will equip students with the necessary skills to develop actual marketing campaigns for a business within the tourism and hospitality industry. Emphasis is on the analysis of the market, its competition and its product; preparation of a financial budget and development of short-term and long-term range strategies to achieve desired profit through effective advertising, sales and an effective public relations plan.
- Faculty: Mauren Joy F. Manadong