TMgt 142 - Sustainable Tourism Destination Marketing

Examines the guidelines for formulating destination-oriented marketing goals and strategies; covers the trend issues and challenges influencing tourism destination marketing and the elements that combine to create an integrated destination marketing system.


ABMGT 104 - Business Finance

This course aims to introduce the students to the tools and techniques of financial management, and their use of managerial decision-making. Introduction to investments and personal finance are also covered in the course, emphasizing the understanding of finance theory and working knowledge of the financial the environment in which the firm operates to develop appropriate financial strategies. Hence, each chapter and module engages the learners to explore all stages of the learning process from the knowledge and it covers the whole range of basic finance concepts, financial statement analysis, risk, and returns analysis, the valuation process, capital budgeting, capital structure, financial analytical tools, cash flow management techniques, and working capital management.

TMgt 138 - TRAVEL WRITING AND PHOTOGRAPHY

ABMg 105 - Applied Economics

This course deals with the basic principles of applied economics, and its application to contemporary economic issues facing the Filipino entrepreneur such as prices of commodities, minimum wage, rent, and taxes. It covers an analysis of industries for identification of potential business opportunities. The main output of the course is the preparation of a socioeconomic impact study of a business venture. 

TMgt 134 - Events Management

          Events Management examines the principles of conceptualizing, planning, managing, and evaluating meetings, events, and festival management. Topics include the significance of the conventions and events in tourism, event design, project management, methods and evaluation, physical requirements, organizing, promotion, and sponsorship. The course integrates all the principles of the conceptualization and management.

TMgt 130 - TOURISM PROMOTIONS

This course provides students with an understanding of marketing processes and promotional concepts and techniques related to tourism industry. Basic concepts and skills in tourism promotion will be examined through problems and characteristics specific to the industry. Promotional techniques available to destinations and tourism enterprises will be explored using various case studies. The course also includes topics on the understanding of the differences in promotion within the  tourism industry; the effect of consumer motivations and needs have on tourism offerings; current trends and issues in tourism product offerings and distribution channels; the importance of market research and how to use it in promotion of tourism/ hospitality service organization or a destination; how marketing/promotional strategies influence consumers and consumer influence marketing/promotional strategies today; the important characteristics of effective promotional strategies  and techniques how to use them in a real case setting.