This course identifies common tools, technology, and techniques used in
the Tourism and Hospitality Industry. It includes an overview of the
applications or systems composed of technical processes, methods, software, and
hardware that have evolved and streamlined certain functions in the workplace.
These application and systems include those used in (1) an organization’s
internal functions, (2) Business-to-business operations (including operations
with suppliers) and (3) business-to-consumer transactions. The goal is to
expose students to different applications so he/she can identify, learn,
analyze and understand available devices and solutions, from which they can
select the one/s that is most appropriate for the business function. Topics
covered: how to use various communications channels in dealing with guests and
colleagues; how to access and retrieve electronic-based data; how to perform
administrative and clerical procedures; how to receive and process
reservations; how to source and provide destination information and advice; how
to produce applicable travel documentation, etc. The student will also learn to
appreciate the impact of technological innovations on the economy, the
industry, the organization’s business model, and to specific functions/operations
of the organization. This will ensure that the students will also know the
value of including tools and technology in its business strategy.
This course examines
the principles of conceptualizing, planning, managing and evaluating meetings,
events, conferences, meetings, festivals and other such special activities.
Topics include significance of conventions, event design, project/event
management, methods of monitoring evaluation, physical requirements, organizing,
promotions, sponsorship's and handling financial aspects of such task. This will
give the students the skills and knowledge to develop business strategies to
get MICE business and retain the clients, as well as to identify, understand
and overcome intricate challenges of collective supplier management and
engagement. This is and integration course that applies all the principles of
management and foundation tourism courses.
- Faculty: Mauren Joy F. Manadong
Student will be able
to understand tourism planning as a process and as a set of techniques for
sustainable tourism development giving importance on the physical environment
and the social, cultural and political realities of planning and policy making.
Students will engage with practical planning tools and strategies, industry,
government, field work, and individual and group projects to develop an
understanding of tourism policy-making processes, and to gain skills in both
evaluation and development of tourism plans and policies. Students will also
discover tourism as a strategy for urban revitalization, conservation,
agriculture and historic preservation while promoting the value of tourism in
enhancing community character, culture, quality of life and sense of place.
Case studies in Philippine-setting are emphasized. Discussions will also be
made on the Philippine Tourism Master Plan to allow the students an overview of
what real plans are like and experience evaluation by measuring the actual
achievements of the government against their plans. The course may include a
field trip component.
- Faculty: Randy Omega
Sustainable Tourism course provides learners with a sound foundation and broad understanding of the concepts and principles of sustainability; implications of tourism impacts on socio-cultural, economic, and environmental aspects, which are critical to properly guide sustainable tourism planning and development; and tools and techniques of sustainability. This course requires a research paper as the final course requirement.
- Faculty: Venice Ibanez
- Faculty: Mauren Joy F. Manadong