This
course describes the skills, knowledge, and performance outcomes required to
develop the ability of students to become professionals in their field by
understanding the ideas of improving one’s personality and ways on how they are
going to be valued in the business industry by means of presenting their ideas
like company meetings, professional networking, interviews, and through
proposals of services considering the proper collaboration to their associates
and portraying professional business ethics.
It also teaches writing skills and emphasizes verbal communication and
preparation of plans that requires them to research career options and company
potentiality and stability to develop a strong and effective career pathway.
- Faculty: Marjorie Bug-Atan
The students will have a broad understanding of agritourism as a business specifically on agritourism enterprise opportunities, planning agritourism enterprises, and dealing with issues and obstacles faced by existing agritourism enterprises. It also include concepts that are important in enhancing the potential for success in agritourism. The course also include a field trip component to expose students to different agritourism sites.
- Faculty: Randy Omega
This course will equip students with the
necessary skills to develop actual marketing campaigns for a business within
the tourism and hospitality industry.
Emphasis is on the analysis of the market, its competition, and its
product, preparation of a financial budget, and the development of short-term
and long-range strategies to achieve desired profit through effective
advertising, sales, and an effective public relations plan.
- Faculty: Daniel D. Sumabat
This
course explains the main decisions in relation to the variables that make up
the marketing mix; namely the decisions associated with new product
development, pricing strategies, communication strategies, as well as
strategies associated with the distribution of destinations and other touristic
products.
- Faculty: Daniel D. Sumabat